|Real Estate Agent advertising his wares|
I wanted to do something different. My first thought was to follow suit. Maybe I could repaint the family car. I could plaster my face on it along with a bold fonted inquiry if they had been recently involved in an auto accident. The ad could demand that they "call now!" Of course, my wife would kill me. I also considered getting a car magnet with our firm's logo and phone number. Then again, that idea didn't work out for me when I ran for city council. My car magnet sign featured a broom and the words "Let's Clean Up New Britain." Instead of generating votes, I kept getting asked if my cleaning service was hiring.
The million dollar idea hit me. If this other law firm was going to emulate NASCAR, I could do the same. In addition to their cars, NASCAR drivers are covered head to toe in advertisements. I thought of the time I spent in front of judges, with my back turned to a gallery full of potential clients. Why not put an advertisement on the back of my suit jacket. I could even make a few extra bucks promoting bail bondsmen, real estate agents, even family restaurants.